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The Big Sunday Event

I’m a huge football fan, so watching the Super Bowl is a big event in our house. The food is cooked and the drinks are ready by 5:00 P.M. (30 minutes before kickoff in our time zone) so that we don’t miss a second of the game or the commercials. This year, I loved the Budweiser “Lost Dog” commercial (I’m a huge dog lover), as well as the Snickers Super Bowl ad with Danny Trejo superimposed into a scene from The Brady Bunch.

Go Daddy Super Bowl Ad

Go Daddy has always aired a Super Bowl ad, usually with some kind of sexy teaser. I was pleased to discover this year that they forewent scantily clad women in favor of a business-minded commercial. But as the commercial unfolded, I was intrigued to see that it revolved around a business owner with his head buried at his desk, “unable” to attend Super Bowl parties because he was too busy running his business. It’s a common perception and affliction, but it doesn’t have to be that way.

(In fairness to GoDaddy, they apparently put the ad together in only 24 hours because of the uproar created by their original Go Daddy Super Bowl ad. )

The small business owners of the world do work our tails off to run profitable companies that make a difference in this world. But missing the Super Bowl, missing your kids’ games, missing special moments in life is a time management choice – not something we’re “forced” to do. We make sacrifices, but we have a choice every time we make one. You have a choice every time when it comes to your time management.

For other blog posts that will help you make better time management choices, click here.

About Helene Segura

As The Inefficiency Assassin™, Time Management Fixer Helene Segura empowers professionals on the go with the tools to slay lost time. Personal inefficiency at work leads to increased stress levels, lower morale, higher absenteeism, more turnover – and rising spending on employee health care and hiring. Why not improve productivity, decrease stress levels, and increase profits instead? The author of four books – two of which were Amazon best-sellers – Helene Segura has been the featured organization expert in more than 200 media interviews. She has coached hundreds of clients to productivity success and performance improvement by applying neuroscience and behavioral modification techniques to wipe out destructive, time-wasting habits. Helene turns time management on its head by sharing both client case studies and pop culture examples to teach her mind-bending framework for decreasing interruptions, distractions and procrastination so that companies can spend more time generating revenue.

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