Kudos to Southwest Rapid Rewards

I met these friendly Southwest Airlines team members at the              NSA Conference in Dallas in 2018.

Since today is Valentine’s Day, I thought I’d send some LUV to Southwest Airlines and the Southwest Rapid Rewards program.

Recently, I decided to redeem my airline points for travel in order to go to Los Angeles for my dad’s birthday. I have points on three major airlines. Surely one out of the three would have flights on the days and times that would fit my schedule.

Since I don’t often fly on United Airlines, I thought I should start there in order to get my balance closer to zero after this redemption. I found a day and time that would work for both my departure and return home. Hooray! But during checkout, I read the fine print about the redemption charge. My free ticket was going to cost more than $85, only $11 of which was the taxes paid that points don’t cover. Hmmmm. So much for a reward.

I exited out of United’s shopping cart and went to American Airlines. They offered an even better date and time for my schedule, so I decided to book with them. During checkout, this is what I saw:

W.O.W. How is it a reward if I have to pay you $75 to use miles I paid for in the first place? (If you earn miles through shopping or flying, you’re paying to earn your miles.)

I guess I’m just a spoiled Southwest girl. I use Southwest Airlines for all of my domestic travel, so I accrue quite a few points in the Southwest Rapid Rewards program. And I never have to pay a fee to redeem them. Thank you, Southwest, for having a rewards program that is, well, rewarding!


About Helene Segura

As The Inefficiency Assassin™, Time Management Fixer Helene Segura empowers professionals on the go with the tools to slay lost time. Personal inefficiency at work leads to increased stress levels, lower morale, higher absenteeism, more turnover – and rising spending on employee health care and hiring. Why not improve productivity, decrease stress levels, and increase profits instead?The author of four books – two of which were Amazon best-sellers – Helene Segura has been the featured organization expert in more than 200 media interviews. She has coached hundreds of clients to productivity success and performance improvement by applying neuroscience and behavioral modification techniques to wipe out destructive, time-wasting habits.Helene turns time management on its head by sharing both client case studies and pop culture examples to teach her mind-bending framework for decreasing interruptions, distractions and procrastination so that companies can spend more time generating revenue.

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