Helene Segura, M.A. Ed., CPO®

Productivity Consultant & Time Management Fixer



As The Inefficiency Assassin™, time management fixer Helene Segura empowers busy professionals with powerful tools to crush lost time. Personal inefficiency at work leads to increased stress levels, lower morale, higher absenteeism, more turnover – and rising spending on employee health care and hiring. Why not improve productivity, decrease stress levels, and increase profits instead?

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The author of four books – two of which were Amazon best-sellers – Helene Segura has been the featured organization expert in more than 200 media interviews including publications such as US News and World Report, Woman’s Day Magazine and Money Magazine, as well as on Fox, CBS, ABC and NBC affiliates. Helene’s third book, The Inefficiency Assassin: Time Management Tactics for Working Smarter, Not Longer (New World Library) is a productivity manual for thousands around the world. Her fourth book, The Great Escape: A Vacation Planner for Busy People Who Want to Take a Real Break from Work & Life (Hacienda Oaks Press), allows folks to experience a productivity recharge without leaving their colleagues in a bind.

She has coached hundreds of clients to productivity success and performance improvement by applying neuroscience and behavioral modification techniques to wipe out destructive, time-wasting habits.

Kanban, Kaizen and time management may be fuddy duddy terms; Helene’s content-packed keynotes and workshops, however, are anything but. Helene turns time management on its head by sharing both client case studies and pop culture examples to teach her mind-bending framework for decreasing interruptions, distractions and procrastination so that companies can spend more time generating profit.

Educational Background

Helene’s education background – both in her schooling and teaching – influences everything she does. Her Bachelor’s degree from Texas A&M University is in Political Science. She focused on international affairs, so she learned about negotiations and the importance of dissecting situations from different perspectives. Her Master’s degree from UTSA is in Educational Leadership. She learned about running a business, as well as about educational psychology – behavior change and behavior management. Through her graduate coursework and passion for studying neuroscience, as well as "on the job experience", she was able to apply all of this and figure out what makes individuals tick and, therefore, what will get them to change and be successful. In her individual consulting, keynotes and seminars, she uses all of these skills to reveal to audiences how to pin-point their barriers to personal efficiency and implement transformational changes that will save their sanity – and save the companies for which they work a great deal of money.

Wondering How She "Got This Way"?

Born and raised in Los Angeles, a former soccer player for Texas A&M, and an avid world traveler, Helene's wide variety of life experiences and exposure to cultures around the world allow her to offer unique insight and assistance to her clients and audiences.

Her parents encouraged her to work in as many industries as possible while growing up so that she could figure out what she wanted to do by the time she graduated from college. This allowed her to gain work experience starting at the ripe ol’ age of ten as a wood working entrepreneur, babysitter, drive-thru manager, tailor’s assistant in men’s suits, admin clerk in a P&C insurance agency, resident advisor in her dorm and utility clerk in a bank trust department. By the age of twenty-two, she had learned how to manage teams of employees, handle corporate politics and streamline work flows in order to improve efficiency.

Helene’s post-college plan was to make killer money, save it up, then become an English teacher and soccer coach when she turned 30. That way she’d never experience the money problems that her favorite teachers did. (Genius, right?) Her first job out of college was as a well-paid sales trainee in a plumbing warehouse. After witnessing a multitude of corporate inefficiencies and OSHA violations, she re-adjusted her life plan and became an English teacher and soccer coach eight years early.

During the “seven-year itch” in her marriage and teaching career, she sought solace by becoming a serial entrepreneur. She dabbled in writing screenplays, flipped houses (oh yeah, she can patch a roof and re-wire a ceiling fan!), purchased and maintained rental properties, sold cosmetics and founded an e-commerce website – all while working full-time as a teacher and even earning Teacher of the Year honors in her 11th year of teaching. It was during this period that she became even more obsessed with time management, but also learned the importance of priorities and balance, which caused her to make a major shift in how she worked and lived. She’s still happily married to the same dude, by the way. They go on marriage recharge journeys in a different country every summer and learn how different cultures view work and life.

Since 2006, she’s had the privilege of studying company cultures and industries when working with clients. The legal community. Health care industry. Realtors. Kitchen oil recyclers. Pharmaceutical sales. Commercial fueling. Photographers. Geologists. Doctors. She digs in to study their pain points and then troubleshoots. Solving her clients’ problems and bringing them peace is her passion. Each client gives her more knowledge and case studies – and more solutions for curbing inefficiencies and improving productivity.

You’re still here? Thank you! Or did you skip to the last paragraph for a summation? In either case, here you go:

Helene has studied organization and productivity for nearly 30 years. If you and your team want to streamline your work days to be able to do more in less time, you're in the right place.

Helene's Books

*Critical Note About the Chart at the Top of This Page:

I may sound better than a 3.2 out of 10.0, depending on environmental factors. An observer’s rating for Karaoke Singer is directly proportional to the amount of adult beverages consumed by the listener and the amount of heavy machinery noise in the immediate vicinity. And, yes, I do realize that Karaoke was misspelled by the graphic artist in the chart, but since it would take me awhile to fix it, and it’s such a minor mistake that most people don’t even know it’s misspelled until I tell them, I’d rather use my time to have more cheese and wine.

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