How to Multitask: The Multitasking Myth

Neuroscientists at the University of Glasgow discovered that women multitask better than men. Now ladies, you might be saying to yourselves, “We already knew that!” But there’s a little more to it that you should know.


A tip for your Time Management Revolution – How to Multitask

According to the researchers, when men multi-tasked, their performance levels dropped by 77%. When women multi-tasked, their performance levels dropped by 69 %. Technically, women do multitask better than men. But when you look at the numbers, it’s obvious: Whether we’re male or female, our performance falls off by almost three quarters when we multitask! So the question becomes, why waste our time by multitasking?

Instead of multitasking, I challenge you to single-task. Focus on only one task at a time, even if it’s for only five minutes, because that five minutes of single-tasking will be far better than an hour of multi-tasking. Get more done in less time by doing only one thing at a time. It’s counterintuitive to work that way, but neuroscience tells us it’s the most productive and efficient way.

And when you are able to single-task and focus, you’ll be able to make better decisions about how you use your time.

Since everyone has different learning styles, below are two different delivery methods to help you learn these productivity tools.

audio time management tip:

video time management tip:


If you’re interested in starting with tip #1 in the Time Management Revolution series, you can start here.

Or, you can search for the various Time Management Revolution posts here.


You can watch the series of videos here.


You can listen to the Time Management Revolution podcasts in LibSyn or in iTunes.


Get your FREE Productivity Kickstarter Kit from time management keynote speaker Helene Segura at!

For more productivity tools and tips – like how to multitask – from time management training speaker Helene Segura, click here.

About Helene Segura

As The Inefficiency Assassin™, Time Management Fixer Helene Segura empowers professionals on the go with the tools to slay lost time. Personal inefficiency at work leads to increased stress levels, lower morale, higher absenteeism, more turnover – and rising spending on employee health care and hiring. Why not improve productivity, decrease stress levels, and increase profits instead? The author of four books – two of which were Amazon best-sellers – Helene Segura has been the featured organization expert in more than 200 media interviews. She has coached hundreds of clients to productivity success and performance improvement by applying neuroscience and behavioral modification techniques to wipe out destructive, time-wasting habits. Helene turns time management on its head by sharing both client case studies and pop culture examples to teach her mind-bending framework for decreasing interruptions, distractions and procrastination so that companies can spend more time generating revenue.

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